by Jeroen Fiege
What is Infinite AJAX Scroll?
Infinite AJAX Scroll is a jQuery infinite scrolling plugin. It works by reading the next (and previous) links of your existing server-side pagination and load these pages via AJAX when the visitor scrolls to the end of the page.
This approach, also known as progressive enhancement, is SEO-friendly and offers your users a better user-experience, resulting in longer visitor times and more page views.